Marketing site redesign

The challenge

The website needed a complete redesign from first principles, having grown into a confused mess of custom templates and hacks. I led a project to build a new website, working closely with the development team and taking a mobile-first approach. A design system was implemented, making the website easy to iterate on while retaining consistent styling.

My role

User research, UX/UI design, illustration, animation

Iterating and improving

I am constantly looking to improve the site, and am currently redesigning user flows based on Google Analytics and user testing.

The new homepage design below saw a 42% increase in conversions in an A/B test with the older variant.

Old
New

© Ella Halmari 2019